By Robert Trigaux, Times Business Columnist

As of this afternoon, Tampa Bay’s finally got a new weekly online magazine with an upbeat message: 83 Degrees. It’s a wee bit later than originally touted — we first blogged about it in July – but we’re glad it’s arrived. Here’s the first issue. “Today’s the big day!” publisher and managing editor Diane Egner (in photo) emailed to me today. Here’s how Egner, a former Tampa Tribune writer and editor, describes its origins — including the choice of publication name: “The name 83 Degrees emerged simply enough at sunset on a perfect day in April 2009 among a small group of early adaptors to the concept of creating a new weekly online magazine to showcase the region’s success stories. Read the full story at>>

http://blogs.tampabay.com/venture/2009/11/as-of-this-afternoon-tampa-bays-got-a-new-online-magazine-with-an-upbeat-message-83-degrees–heres-how-publishermanaging.html

Tampa Bay Business Journal

Reinventing life after 50 is the theme of the second annual Florida Boomer Lifestyle Conference. The conference, planned for April 15 at Clearwater’s Ruth Eckerd Hall, will explore how baby boomers are reinventing their lives personally, professionally, physically and spiritually, and the implications for companies marketing to them, a release said. Presentations and panel discussions will include companies specializing in anti-aging medicine, healthy and sustainable living, lifelong learning and care giving. Boomers, the population of 78 million born between 1946 and 1964, are expected to comprise more than 30 percent of Florida’s population by 2015, the release said. The conference is designed to give marketers insight into boomer behavior to address the needs of the market, said Michelle Bauer, chief strategist of Common Language, the St. Petersburg communications firm producing the event along with Tampa marketing, branding and PR firm ChappellRoberts. Registration will begin Nov. 30. Tickets are $195 through Jan. 30, $245 after Feb. 1, and $295 after March 31.

Posted  by Tampa Bay & Company

Hey everyone…Travis here with information about some REALLY cool Tampa Bay entertainment.  “Piano’s in Ybor” will take to the streets of historic Ybor City on Nov. 14 and last through Jan. 9, 2010.

Here’s the info:
Decorated Street Pianos are appearing in cities across the world! Now there are pianos in Historic Ybor City!  “Please Play Me!” is a creative interactive public art exhibit where you, the public, get to play the pianos! Click on title for link to article.

2010 is rapidly approaching; we hope the December edition of our Trend Briefing, detailing 10 trends for 2010, will assist you in getting things going (again). Go straight to the Briefing, or quickly scan the 10 trends below:

1. BUSINESS AS UNUSUAL | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More »

2. URBANY | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More »

3. REAL-TIME REVIEWS | Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7. More »

4. (F)LUXURY | Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months. More »

5. MASS MINGLING | Online lifestyles are fueling ‘real world’ meet-ups like there’s no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future. More »

6. ECO-EASY | To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives. More »

7. TRACKING & ALERTING | Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control. More »

8. EMBEDDED GENEROSITY | Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers. More »

9. PROFILE MYNING | With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services. More »

10. MATURIALISM | 2010 will be even more opinionated, risque, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring? More »

We’re confident that applying the above to your business will bring you at least one profitable, zeitgeist-compatible innovation in 2010!