(Dr. Marshall Goodman, VP/CEO of USF Lakeland, and Cindy Price, regional manager, TECO, share ideas in a roundtable discussion at the Nov. 30 regional planning summit.)
“We are the past. We are the present. We are the future.” Emblazoned above the entrance to the Fantasy of Flight conference center, those words greeted participants in the November 30 regional planning summit. And while honoring the past and respecting the present, the group of visionaries placed its focus clearly on the future.
The University of South Florida Lakeland, the Central Florida Development Council and Winter Haven Hospital hosted more than 70 representatives from business, education and government, who met to discuss visions for the future of the region to be anchored by USF’s planned polytechnic campus at the intersection of I-4 and the Polk Parkway.
“As president of Auburndale Chamber-Main Street, I’m delighted USF Lakeland did such a magnificent job facilitating a very productive planning exercise,” said Joel Thomas. “It will pay off in huge benefits for this area as we move forward with growth and development. We had a great group of people representing the agencies and organizations we need to address this region’s development needs.”
The day opened with welcome messages from Dr. Marshall Goodman, VP & CEO of USF Lakeland, and Kermit Weeks, founder and owner of Fantasy of Flight, followed by remarks from Tom Patton, executive director, Central Florida Development Council; Steve Scruggs, executive director, Lakeland Economic Development Council; Robert Green, city manager, Auburndale; and Neal Frazee, vice president, MCSW. During lunch, attendees heard from Tim Center, director, Council for Sustainable Florida.
"Development of the new USF Lakeland campus is critical for the future of this region,” said '' Tom Patton. “We need this campus to stop the brain drain and bring in the types of new jobs that will enhance our quality of life.”
The crux of the day was a series of roundtable discussions on 10 main topics, including academic programs, protection of resources, business recruitment, housing and retail, and government leadership. At each table, a facilitator moderated the discussion while a scribe recorded the flow of ideas.
“Thank you for helping to build the dream and the vision of USF Lakeland,” said Marshall Goodman. “We will use your ideas from today to help build a consensus that will allow us to make this region great.”
During the course of the roundtable discussions, seven common themes emerged:
Change is inevitable. We can be defensive, responsive or proactive.
A clearly articulated, shared vision, and courageous leadership committed to attainment of the vision, is essential.
Decision-making must be based on long-term gains rather than short-term popularity.
County-wide collaboration, communication, commitment and cohesion are essential: one vision, one voice.
Education and business development must be aimed at attracting, developing and sustaining high skills/high wage jobs.
Land development must be aimed at growth of smart and green communities that are architecturally and aesthetically pleasing and that balance the best of small community values and intelligent, controlled urbanization.
The cost of not embracing a paradigm shift is continued loss of revenue, tax base, youth and talent in Polk County.
Complete roundtable notes are available at http://lakeland.usf.edu/Docs/RPSNotes.pdf
To see a summary visit http://lakeland.usf.edu/Docs/RPSSummary.pdf
TAMPA — Media consultant and television producer Jaseline Johnson believes she has the newest tool for entrepreneurs.
http://tampabay.bizjournals.com/tampabay/stories/2007/03/05/story5.html
Using the name Jill Isaac, Johnson hosts the half-hour program "Small Business Academy" on public television station WEDU. Designed to present entrepreneurial strategy straight from those with experience, the show has featured a wide variety of guests from the famous such as "The Apprentice: Martha Stewart" winner Dawna Stone to the fascinating such as Kimberly Ibasfalean, who operates Captain Kim's Boat Rides & Charters.
"There are just some interesting dynamics out there that the public are not exposed to," Johnson said. "There are not that many shows that focus on small business. Even when you tune in to CNBC, they only recently started to focus on these areas. The media tends to steer the wrong way about covering larger corporations and not small businesses, and that's a mistake."
"Small Business Academy" typically airs the fourth Thursday of each month with an encore presentation the following Sunday. The program, one of WEDU's first local programs produced in high definition, is underwritten by Raymond James Financial (NYSE: RJF).
WEDU also airs another monthly business show called "Suncoast Business Forum" hosted by Geoff Simon that focuses more on larger corporations, something that complements "Small Business Academy," said Ellyne Lonergan, WEDU's VP of programming and production.
Covering home-grown advice
Born and raised in Toronto, Johnson has built a career in television production, spending a good part of the 1990s in Asia. She moved to the United States a few years ago, settling in New York to complete her master's in diplomacy and international affairs at the John C. Whitehead School of Diplomacy before moving to St. Petersburg.
When she isn't involved in television production, Johnson is an adjunct faculty instructor with the University of Tampa, teaching intercultural communications.
"This is a thriving business community, just as good as any other business city in the United States," Johnson said. "People don't realize that we do know what we're doing here, and there's a lot of good advice out there for people trying to do this."
Hillsborough County's Small Business Information Center also sees the need for advice.
"There is a lack of reality people have sometimes on what it really takes to start a business," said Beth Calhoun, community services coordinator. "That includes financially, their startup costs, trying to reach customers. Many times they are not fully aware of who their competition is."
The center provides a number of programs to educate soon-to-be and existing small and minority-owned businesses.
mhinman@bizjournals.com | 813.342.2477