America’s 78 million baby boomers – people born between 1946 and 1964 – constitute our largest, most affluent, and best educated consumer segment. They are in their peak earning years and spend $2.3 trillion annually on consumer goods and services, a whopping $400 billion more than any demographic group, according to the 2006 Bureau of Labor Statistics Consumer Expenditure Study. Surprisingly, they are underserved by many marketers, who covet the 18-49 year olds, and the mature marketers, whose approaches are better suited for boomers’ parents.
The inaugural Florida Boomer Lifestyle Conference, scheduled for May 12 at the Tampa Convention Center, is designed to help businesses understand the global and national trends shaping the boomer economy and the opportunities to be found within it. Trends to be explored include care giving, wellness, personal and career reinvention, social entrepreneurship, and financing longevity. Companies that are achieving success in marketing to boomers, such as Tampa’s Ott Lite , will share best practices. The conference will also explore how Florida’s business communities can gain competitive advantage by developing a boomer strategy.
Read more from St. Pete Times’ business columnist Bob Trigaux’s article on the conference here.
