Creative Tampa Bay is proud to sponsor After Five, a social gathering connecting Tampa Bay business, technology and creative executives in the heart of Downtown Tampa’s Business district. Present your company in a relaxed atmosphere. No agenda, no boring speeches. Just eat, drink, and have fun.

June 9
5 – 8 pm
Two Tampa City Center (Hyatt Regency Downtown Tampa)
211 N Tampa Street, Tampa 33602
Enjoy complementary appetizers, happy hour drink specials and unlimited networking.

RSVP required: http://tampabayceo.com/afterfive.html

Cost: Free for CEOs; business, technology and creative executives; attorneys, designers, investors, entrepreneurs, etc. Over 21 years old, RSVP required.
Attire: Business, Business Casual
Hosted by: Tampa Bay CEO Magazine

Tampa Bay Business Journal
May 1, 2009
Margaret Cashill

TAMPA -The baby boom generation may not have the same spending power it had reaching-out-to-baby-boomers before the economic downturn, but it still has the critical mass.

In 20 years, there will be twice as many people over the age of 65 as there are today, said Matt Thornhill, founder and president of The Boomer Project, a Richmond, Va.-based firm that researches boomer consumer habits.

Thornhill is one of several speakers who will discuss marketing to boomers at the Florida Boomer Lifestyle Conference May 11-12 at the Tampa Convention Center, presented by CreativeTampaBay and sponsored by Blue Cross and Blue Shield of Florida.

See the pdf of the full story (pdf).

May 12
Buy your tickets now at  www.floridaboomerlifestyle.com

Discount rates available:

If you want to come free, you have to register 3! Have three people register online at www.floridaboomerlifestyle.com and pay. Send their names to Michelle Bauer at: michelle@common-language.com, and we’ll give you a complimentary registration.

Tables discounts – $1750 for a table of ten. Please contact Michelle Bauer to purchase a table: michelle@common-language.com

Registration and other details about the conference can be found here: http://www.floridaboomerlifestyle.com.

America’s 78 million baby boomers – people born between 1946 and 1964 – constitute our largest, most affluent, and best educated consumer segment. They are in their peak earning years and spend $2.3 trillion annually on consumer goods and services, a whopping $400 billion more than any demographic group, according to the 2006 Bureau of Labor Statistics Consumer Expenditure Study. Surprisingly, they are underserved by many marketers, who covet the 18-49 year olds, and the mature marketers, whose approaches are better suited for boomers’ parents.

The inaugural Florida Boomer Lifestyle Conference, scheduled for May 12 at the Tampa Convention Center, is designed to help businesses understand the global and national trends shaping the boomer economy and the opportunities to be found within it. Trends to be explored include care giving, wellness, personal and career reinvention, social entrepreneurship, and financing longevity. Companies that are achieving success in marketing to boomers, such as Tampa’s Ott Lite , will share best practices. The conference will also explore how Florida’s business communities can gain competitive advantage by developing a boomer strategy. For more information, visit: www.floridaboomerlifestyle.com

Baby boomers (people 45 – 63 years old) are an important consumer segment nationally, but even more important in Florida . Boomers are expected to make up more than 27% of Florida ’s population by 2010 and over 30% by 2015. This makes the state one of the world’s best arenas for the research, development, design, testing, and launching of products and services geared toward boomer consumers.

No organization seriously interested in gaining customers from the boomer segment should be without a specific strategy that addresses this demographic’s life stage needs, aspirations, and purchasing behavior. This is why you should attend CreativeTampaBay’s inaugural Florida Boomer Lifestyle Conference on Tuesday, May 12 at the Tampa Convention Center .

Creative Tampa Bay is offering the following discounts:

If you want to come free, you have to register 3. Have your three people register online at www.floridaboomerlifestyle.com and pay. Send the name of your three registered people to Michelle Bauer at: michelle@common-language.com, and we’ll take care of comping your registration.

Tables discounts – $1750 for a table of ten. Please contact Michelle Bauer to purchase a table: michelle@common-language.com

Registration and other details about the conference can be found here: http://www.floridaboomerlifestyle.com.

If your business or organization markets products or services to baby boomer consumers, we need you! Florida has an unprecedented opportunity to reposition itself as the Boomer State and build a powerful economic future around this cohort, which will constitute 30% of the state’s population by 2015. It’s time business and economic development leaders started developing strategies to leverage boomer consumers, entrepreneurs, and workers to ensure our state’s competitiveness going forward.

On May 12 at the Florida Boomer Lifestyle Conference in Tampa, we’ll explore global and national trends that are shaping the baby boomer marketplace and pay specific attention to the role of Florida organizations can play in shaping the national boomer economy.

You’ll specifically benefit from this event by:

• Getting updates on the most important trends shaping the boomer marketplace from nationally recognized leaders in the field
• Learning which marketing approaches and tools work best for reaching boomer consumers
• Understanding how to exploit social media and new technologies that are gaining wide adoption among 45+ consumers.

Participate in general and breakout sessions that will tell you:

• What messages resonate most with today’s boomer consumer
• How to build a boomer economy for your region
• Which emerging companies and industries serving boomers will receive the lion’s share of investor money
• What boomer women – the consumer segment responsible for most purchasing decisions in the country – want from you
• How Florida can leverage boomers and the boomer workforce to build a powerful economic future.

Register today!
Early registration pricing of $195 per ticket is in effect through March 31.
http://www.floridaboomerlifestyle.com/