1. Cultivate and reward creativity. Everyone is part of the value chain of creativity. Creativity can happen at anytime, anywhere, and it’s happening in our communities right now. Pay attention.
   
2. Invest in the infrastructure that fosters creativity. That includes arts and culture, nightlife, the music scene, restaurants, artists and designers, innovators, entrepreneurs, affordable spaces, lively neighborhoods, spirituality, education, density, public spaces and third places.
   
3. Embrace diversity. It gives birth to creativity, innovation and positive economic impact. People of different backgrounds and experiences contribute a diversity of ideas, expressions, talents and perspectives that enrich communities. This is how ideas flourish and build vital communities.
   
4. Support the connectors. Collaborate to compete in a new way to get everyone in the game.
   
5. Value risk-taking. Convert a “no” climate into a “yes” climate. Invest in opportunity-making, not just problem-solving. Tap into the creative talent, technology and energy in our communities. Challenge conventional wisdom.
   
6. Be authentic. Identify the value you add and focus on those assets where you can be unique. Dare to be different, not simply the look-alike of another community. Resist monoculture and homogeneity.
   
7. Invest in and build on quality of place. While inherited features such as history, climate, natural resources and population are important, other critical features such as arts and culture, open and green spaces, vibrant downtowns and centers of learning can be built and strengthened.
   
8. Remove barriers to creativity, such as mediocrity. Those carriers include intolerance, disconnectedness, sprawl, poverty, bad schools, exclusivity and social and environmental degradation.
   
9. Take personal responsibility for change in your community. Improvise. Make things happen. Development is a “do-it-yourself” enterprise.
   
10. Honor the creativity in every person. High quality, lifelong education is critical to developing and retaining creative individuals as a resource for communities.

We accept the responsibility to be the stewards of creativity in our communities. We understand the ideas and principles in this document and will adapt them to reflect our communities’ unique needs and assets. We commit to ourselves and each other that we will go back to our communities and infuse these ideas in our personal lives, social lives, work lives, neighborhoods, homes, organizations and habits and share the accomplishments with each other so that we all can move forward and succeed together in a more creative Tampa Bay.