Popuphood: How To Revitalize A Struggling Neighborhood In Six Months

Co.exist

Many cities in America are facing the slow decline of their main streets and shopping areas. But a new program in Oakland might be the key to reviving vibrant, local commercial centers. All it takes is a little free rent and some entrepreneurial spirit.

Old Oakland, a historic district in downtown Oakland, California, has long struggled in its quest for vibrancy. It’s not that the neighborhood is in an inconvenient location; it’s close to the Oakland convention center and multiple transportation hubs. And it’s not because the area is ugly–it contains some beautiful buildings. But the combination of a down national economy and Oakland’s local struggles (the city has a 16% unemployment rate) have left retailers scared to open new shops and restaurants in the area.

Local entrepreneur Alfonso Dominguez has at least three reasons to be passionate about the area–he owns a taqueria, a restaurant, and a bar in the district. After spending too long staring at empty storefronts (and storefronts taken up by offices), he decided to do something.

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