McKinsey Quarterly
Companies whose social investments focus on women in developing economies help not only the recipients but also themselves.
JANUARY 2010 • Irina A. Nikolic and Lynn Taliento
Source: Social Sector Practice
Few companies make social investments specifically aimed at empowering women in developing economies, but we believe that supporting this goal is good business and good practice for all companies. In the course of our work,1 we’ve uncovered a startlingly wide range of ways in which private-sector companies can offer sizable economic benefits not only to women and their societies but also to the companies themselves. The benefits to businesses come from enlarging their markets, improving the quality or size of their current and potential workforce (for instance, by attracting talent globally), and maintaining or improving their reputations.
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