Tampa Bay Business Journal
Reinventing life after 50 is the theme of the second annual Florida Boomer Lifestyle Conference. The conference, planned for April 15 at Clearwater’s Ruth Eckerd Hall, will explore how baby boomers are reinventing their lives personally, professionally, physically and spiritually, and the implications for companies marketing to them, a release said. Presentations and panel discussions will include companies specializing in anti-aging medicine, healthy and sustainable living, lifelong learning and care giving. Boomers, the population of 78 million born between 1946 and 1964, are expected to comprise more than 30 percent of Florida’s population by 2015, the release said. The conference is designed to give marketers insight into boomer behavior to address the needs of the market, said Michelle Bauer, chief strategist of Common Language, the St. Petersburg communications firm producing the event along with Tampa marketing, branding and PR firm ChappellRoberts. Registration will begin Nov. 30. Tickets are $195 through Jan. 30, $245 after Feb. 1, and $295 after March 31.
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